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February 21, 2008
Women's Entrepreneurial Program

History and Overview:
In September 2007, Sarah Oxford began working as Breaking Ground’s first official Ground Coordinator. Once in Cameroon she met with college friend and current Peace Corps Volunteer, Lee Allen. Lee gave Sarah the curriculum for a business class he had developed and was teaching in Bafoussam.

Sarah reviewed the course with Dr. Gilbert L. Taguem Fah, a University professor and founder of the N'Gaoundéré Research Center. Together, they organized the Women's Entrepreneurial Program through the Delegation of Women and Family in N'Gaoundéré Cameroon.

N'Gaoundéré is the provincial capital of the Adamaoua region which is the cross roads between Southern and Northern Cameroon, and often noted as the junction between Central and West Africa. The majority of the population practice Islam but there is a notable Christian population. Fulfulde and French are the two major languages, though many other languages are spoken.

Women in the Adamaoua region are denied many basic rights. Large numbers of girls do not attend school, leaving women illiterate and without the knowledge to support themselves. It is not uncommon for girls to be married by arrangement as young as 15. Once married, women are often not allowed out of their homes without their husbands’ permission and have to ask him for any money they might need. The average family size is 8, and boys are preferred over girls.  Women take on incredible responsibilities without appreciation or monetary benefit. Spousal abuse, polygamy, divorce, and death of their husband frequently leave women with no options and in extreme poverty. 

For these reasons Sarah Oxford and Dr. Taguem Fah chose N’Gaoundéré as the starting point to launch the Women's Entrepreneurial Program. The first session was divided into two groups, illiterate and literate. The bi-weekly, six-week course lasted two hours per course and was available in French, English, and Fulfulde. The class enrollment averaged 34. The course fee was 2 500 Fcfa (roughly $ 5). The fee covered teacher payments and photocopies. It also ensured the commitment of the students.  Course subjects included: Who is an Entrepreneur? Feasibility Studies, Goals and Action Plans, Cashbook, Inventory, Budgeting, Marketing I, Marketing II, Leadership, Analyzing Costs, Financial Services, Bank Accounts and Loans, Business Plans and Evaluation.

The course ended in December 2007. Through Breaking Ground and the Research Center, students were given the opportunity to take the skills learned through the business course and write a final report asking for start up funds for their own personal enterprise.

With great difficulty, seven projects were selected to receive funding. These projects include: 

Glory bilingual primary school - A private elementary school started by a single mother of four children in Ngaoundal, a town where only 35% of school aged children attend school. Madame Becham currently has 43 students that she solicited by going door-to-door and speaking with parents about the importance of an education. We hope to build a two-classroom facility, enabling her to stop paying rent.  With these savings she will expand the school by one classroom each year and improve the teachers’ salaries.

Selling Fish - An illiterate widow with 9 children, aged 2 to 18, Soubataye has dedicated herself to the fish selling business. This very profitable business consists of traveling at least four hours by bus to purchase freshly caught fish and then returning to sell the fish for a large profit at market. Her goal is to save enough money to send all of her children to school and to move out of her one bedroom, one living room house without running water.

Fresh Juice - For three years Madame Pauline, married mother of two children and responsible for six children, has sold fresh juices, including lemon, ginger, orange, and mango out of a cooler from her office in town. She wants to take her extremely successful juice business to the next level by preparing it at home and selling it around town in boutiques as well as on a pushcart.

Sewing - Madame Aissatou Bintou, single mother of one and grandmother of four children, is a well-known tailor who wants to extend her sewing boutique. In Cameroon people buy fabric at market and take it to a seamstress who then cuts, designs, and makes the clothing. She is asking Breaking Ground for a new sewing machine, 5 button presses, an embroidery machine, and a finishing machine to aid with the extension of her business.

Fabric Selling - For the past five years, Madame Guidjera Elisabeth has sold fabric door to door throughout N'Gaoundéré before festivals and holidays. Her goal is to travel to Nigeria where fabric is less expensive and buy a bulk quantity of fabrics, returning to Cameroon where profiting is inevitable. With the profits she makes, she will then open a small store in the local market where she can sell fabric year round. 

Fabric dying - Our artistic project, Madame Zenabou, married mother of seven children, buys white fabric and uses different dyes creating patterns and designs. The exceptionally popular fabric is used for clothing, table clothes, and draperies. For the past year, wears of this kind have been scarce, as she has not had the capital to increase her business.

Agriculture -  Madame Edwidge Tashi has grown corn, manioc, ginger, and other crops on her three fields since 2000. She wants to upgrade her farming methods in order to sell more at market and make a larger profit. She is also the future teacher of the business course.

The women selected have certain obligations they must fulfill in order to receive funding. Selected entrepreneurs sign a contract stating that the money they receive will be used as budgeted in their proposals. They must have a personal file at the research center with a copy of their Identification and official bank statement.  They must give a brief history of their life as well as provide pictures of their family. They must accept that random visits from Breaking Ground and the Research Center will take place making sure that the business is running properly, of which reports will be written for donors in the United States. If asked, they must speak in front of current business class students about their experience as an entrepreneur. Finally, they must give back 20% of the money given to them so that those funds can be used to support a future woman entrepreneur. Once the 20% has been returned, they are free from reporting to Breaking Ground and the Research Center.

The Women's Entrepreneurial Program teaches women about business practices and builds their confidence.  It empowers women to overcome poverty through their ideas and personal motivation.

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November 2007
Our first Ground Coordinator, Sarah Oxford, is off to a fantastic start. In the two months since her arrival in the city of Ngaoundéré in early September, Sarah has founded a youth girls’ soccer program and begun teaching business and English classes to adult women. Sarah’s soccer program gives girls, many of whom are married or do not attend school, the rare opportunity to build self-confidence and independence. Her challenging and demanding business and English classes give women the expertise and tools to support their families by running their own business. Breaking Ground is currently reviewing project proposals from various communities.